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For Technology Decision-Making, Who's in Charge?


It used to be that the people who bought technology and equipment for contact centers were professionals in the art of running those centers -- they were people with some kind of direct telecom or operations experience. Those days are long gone....
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Keyword Research-Blogging for Longtail Keywords


Blogs are excellent tools for capturing strong longtail keywords. The incidental nature of blog posts and the broad topics covered draw longtail searches like flies to honey. This phenomenon, popping attractive keywords into my blog analytics, got...
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Poll Your Followers With a twtpoll


Engaging your followers is a simple way to add value to your Twitter account. Part of the beauty of Twitter is asking questions and getting answers. The ugly part of getting answers is compiling them....
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PDF: Social Media Tools Popular Among Marketers &


This PDF report on Social Media Marketing is based on a survey of 900 Internet marketers. It reveals what social media tools are more popular among marketers, how do they benefit from social medie and...
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Experimentation, Prototyping and Roombas.


Will we look back on the desktop experience of today in much the same way we reflect on computer punch cards of yore? If so, when will the desktop and mouse become irrelevant? How do people who want to explore the world of technology experiences...
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Living the Dream - Salesforce, Google and SaaS


We at Appirio have lots of experience at big technology companies (SAP, webMethods, Borland) and classic enterprise software startups. We run Appirio differently from what we saw at these companies. We not only run our business using software...
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